Founder of Fierce Potential
Shane Erasmus
Accredited Sports and Exercise Scientist
Shane Erasmus, the founder of Fierce Potential, is an Accredited Sport and Exercise Scientist currently advancing his qualifications with a Master’s in Exercise Physiology. Driven by a lifelong passion for preventative health, behaviour change, and human potential, Shane has shaped a philosophy based on one core belief: people are far more capable than they think.
Fierce Potential was created to transform this passion into a mission-driven movement dedicated to shifting the industry from reactive fitness to proactive health. It delivers innovative, evidence-based exercise solutions that empower individual autonomy. Shane’s aim is to guide every person who embarks on this journey to raise their standards, redesign their habits, and step into their future potential through effective prevention strategies, education, evidence-based practice, and ongoing support — ultimately harnessing the preventative power of exercise and fitness.
Shane’s approach integrates clinical precision, a client-centred philosophy, and a preventative lens to unlock the full spectrum of physiological and lifestyle benefits that exercise provides. His vision is simple: equip every client with the tools, knowledge, and identity required to inspire meaningful, lasting change, build physical resilience, develop long-term capability, and cultivate a lifestyle engineered for longevity.